UAC Team Lead
- We’re looking for a UAC Team Lead — a data-driven strategist and hands-on professional who can turn insights into growth.
- If you live and breathe performance marketing, know how to scale Google UAC campaigns in the most competitive verticals, and are ready to build and lead a high-impact team — this role is for you!
Remote Full-Time | User Acquisition
job description
WHAT YOU’LL DO:
- Defining funnels and ideas for which new applications are developed (research stage).
- Managing media buyers: hiring, onboarding, development, goal setting, and performance control.
- Launching and optimizing Google UAC campaigns within the gambling vertical.
- Collaborating with cross-functional teams, including ASO, Development, Business Development, and Design.
- Maintaining reporting, analyzing data, and preparing optimization recommendations.
- Mentoring and developing junior specialists, contributing to the team’s knowledge base.
- Budget planning and ROMI management.
- Optimizing internal UAC processes within the team.
WHAT WE EXPECT FROM YOU:
- 2–3+ years of experience with Google UAC in the gambling vertical.
- Experience managing a team of 3–5 people.
- Deep understanding of Google UAC (App Campaigns) and Google Ads (Search, Display, Video).
- Experience with tracking and analytics tools such as AppsFlyer, Adjust, or Firebase.
- Strong analytical skills and ability to manage large budgets.
- Knowledge of key performance marketing metrics: CPA, ROI, CTR, CR, CPC, CPM, CPI.
- Ability to make quick decisions and take responsibility for result.
- Experience in testing and building creative databases.
- Experience in finding, testing, and scaling.
- Understanding specifics of white-hat and grey-hat operations.
- Experience managing budgets from $30K per month personally and $200K+ per team.
- Knowledge of other traffic channels (Facebook, Google PPC, In-App) is a plus.
- Experience working with Android/iOS applications.
- English level: Upper-Intermediate.
- Personal qualities:
- Analytical mindset and strong affinity for numbers.
- Proactive and initiative-driven, constantly seeking growth opportunities and new hypotheses.
- Leadership skills with the ability to motivate and guide others
- Accountability and ownership of results.
- Fast adaptation and stress resilience.
- Strong sense of structure and process management skills.
- Eagerness to learn and willingness to share knowledge with the team.
Do you want to know some details about this position?
Tetiana will help!more details
YOUR JOURNEY WITH US:
- Step 1: Pre-screen with recruiter.
- Step 2: Interview with hiring manager.
- Step 3: Test task (optional).
- Step 4: Final interview.
- Step 5: Referrals check and Job Offer.
WHAT WE OFFER:
- 28 business days of paid off.
- Flexible hours and the possibility to work remotely.
- Medical insurance and mental health care.
- Compensation for courses, trainings.
- English classes and speaking clubs.
- Internal library, educational events.
- Outstanding corporate parties, teambuildings.
WHAT WE OFFER:
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