Senior PPC Specialist | Edlight
We’re looking for a Senior PPC Specialist to join Edlight — a business that builds AI products and expert services for students and professionals.
Remote Full-time | PPC
Apply
job description
What you’ll be focusing on:
- Conducting in-depth niche and competitor research, auditing current advertising campaigns, and developing growth strategies.
- Scaling Google Search and Microsoft (Bing) Ads campaigns to $200,000+ monthly spend while maintaining target KPIs.
- Launching and scaling Google advertising channels, including Performance Max, Demand Gen, and Display campaigns, to $100,000+ monthly spend within KPI targets.
- Setting up, launching, and scaling Meta Ads (Facebook & Instagram) campaigns to $50,000+ monthly spend while maintaining profitability metrics.
- Continuously optimizing campaigns through testing, data analysis, and performance monitoring.
- Identifying new growth opportunities and implementing data-driven acquisition strategies.
- Collaborating closely with product, analytics, and marketing teams to maximize business impact.
- Monitoring advertising performance and making strategic recommendations based on key business metrics.
You are our ideal candidate if you:
- Have 3+ years of experience as a PPC Specialist, including at least 1 year in a Senior-level role.
- Have strong hands-on experience with Google Ads (Search, Display, Performance Max, Demand Gen) and Meta Ads (Facebook & Instagram).
- Possess advanced knowledge of Google Analytics 4 (GA4) and Google Tag Manager.
- Have experience working with data visualization tools such as Looker Studio and/or Power BI.
- Have strong analytical skills and confidently work with metrics such as ROI, ROMI, ROAS, CAC, LTV, CPA, CTR, ECPC, and others.
- Are proficient in Excel or Google Sheets, including formulas, pivot tables, and dashboards.
- Have experience running A/B tests and validating hypotheses through data.
- Have experience using competitive intelligence and market research tools such as SimilarWeb, SEMrush, AdSpy, or similar platforms.
- Have English proficiency at Intermediate level or higher.
- Will be a plus:
- Experience with Microsoft (Bing) Ads.
Do you want to know some details about this position?
Kateryna will help!more details
Our hiring flow:
- Step 1: Pre-screen.
- Step 2: Interview.
- Step 3: Test task.
- Step 4: Reference check.
- Step 5: Job Offer!
What you can expect from working with us:
- Strong team and growth environment
- Work alongside experienced and motivated professionals. This enables rapid professional growth and high performance.
- Remote work & flexible schedule
- You can start your workday anytime between 8:00 AM and 11:00 AM (Kyiv time) and finish between 5:00 PM and 8:00 PM, considering team collaboration hours. You’re also welcome to visit our office in Kyiv or coworking spaces in Lviv and Warsaw.
- Time to recharge
- 28 working days of paid vacation per year, 30 sick leave days, and all public holidays observed. You can also arrange a workday transfer — swapping a working day with a day off and vice versa.
- Health & well-being support
- For the team in Ukraine — medical insurance, compensation for sports activities, books, and therapy sessions. We care about physical and mental well-being because we play the long game.
- Learning & development
- Compensation for courses and conferences, leadership training, internal lectures, English lessons, and speaking clubs.
- Team time
- Quarterly online or offline team-building events. We know how to not only work together but also connect beyond daily tasks.
- Social Impact
- The Ukrainian Victory Support program and other charitable initiatives aimed at supporting Ukraine.
What you can expect from working with us:
Recommend a friend
apply
Haven’t found
a vacancy that
suits you?
Maybe we will find something to offer you
Send resume
