Retention Product Manager (Middle+)
Our iGambling platform connects players with top partners in Western markets, delivering an optimal gaming experience. We are seeking a Retention Product Manager to develop user retention mechanics and foster player loyalty.
Remote Full-time
job description
WHAT YOU’LL DO:
- Market and user needs analysis:
- Conducting market and competitor analysis, focusing on their retention strategies.
- Setting tasks for user marketing research (interviews, surveys).
- Analyzing the needs of B2C and B2B users.
- Developing and optimizing the Customer Journey Map.
- Developing product features for user retention:
- Designing and implementing gamification elements (quests, bonuses, rewards).
- Enhancing the functionality of the player’s personal account.
- Developing the partner’s personal account.
- Improving the user feedback and comment system.
- Creating mechanics to boost engagement (loyalty programs, bonuses).
- Managing retention channels:
- Managing the email marketing specialist.
- Developing email marketing strategies and audience segmentation (RFM segmentation).
- Planning and analyzing email campaigns for different user segments.
- Working with trust platforms and user reviews.
- Developing new retention channels.
- Analytics and optimization:
- Setting up and monitoring event tracking in analytical systems (Amplitude).
- Conducting A/B tests for conversion funnels and retention mechanics.
- Analyzing user engagement and retention metrics.
- Calculating ROI for implemented features and product solutions.
- Creating and maintaining dashboards with key metrics.
- Managing development processes:
- Setting development tasks to improve retention and engagement metrics.
- Managing your portion of the product backlog.
- Collaborating with the development team to implement new features.
- Coordinating with the designer to create UX/UI elements.
WHAT WE EXPECT FROM YOU:
- Experience in market and competitor analysis.
- Expertise in analyzing user retention metrics.
- Experience conducting A/B tests.
- Proficiency with tools like Amplitude, Google Analytics, and Hotjar.
- Knowledge of SQL for query building (optional).
- Experience setting up and analyzing cohort analysis.
- Practical experience in UX/UI and conversion optimization.
- Experience developing and implementing gamification, loyalty programs, and RFM segmentations.
Do you want to know some details about this position?
Kate will help!more details
YOUR JOURNEY WITH US:
- Step 1: Pre-screen.
- Step 2: Interview.
- Step 3: Test task.
- Step 4: Team introduction (optional).
- Step 5: Reference check.
- Step 6: Job Offer!
WHAT WE OFFER:
- 28 business days of paid off.
- Flexible hours and the possibility to work remotely.
- Medical insurance and mental health care.
- Compensation for courses, trainings.
- English classes and speaking clubs.
- Internal library, educational events.
- Outstanding corporate parties, teambuildings.
WHAT WE OFFER:
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