Retention Product Manager
- We’re looking for a Senior Retention Product Manager to join the team of one of our product verticals at Boosta — an international IT company with a portfolio of successful products, performance marketing projects, and our own investment fund, Burner.
- Our iGambling platform connects players with the best partners in Western markets, delivering an optimal gaming experience.
Remote Full-Time | Product
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job description
WHAT YOU’LL DO
- Market and competitor analysis, including their retention strategies.
- Setting tasks for user marketing research (interviews, surveys).
- Development and optimization of Customer Journey Maps.
- Analysis of B2C and B2B user needs.
- Development and implementation of gamification (quests, bonuses, rewards).
- Improvement of the player’s personal account and its functionality.
- Development of the partner’s personal account.
- Enhancing the system of user reviews and comments.
- Development of mechanics to increase engagement (loyalty programs, bonuses).
- Email marketing strategy and audience segmentation (RFM segmentation).
- Managing the email marketing specialist.
- Planning and analyzing email campaigns for different user segments.
- Working with trust platforms and user feedback.
- Development of new retention channels.
- Setting up and monitoring event tracking in analytics systems (Amplitude).
- Conducting A/B tests on conversion funnels and retention mechanics.
- Analyzing user engagement and retention metrics.
- Calculating ROI of implemented features and product solutions.
- Creating and maintaining dashboards with key metrics.
- Creating development tasks aimed at improving retention and engagement metrics.
- Managing your part of the backlog.
- Collaborating with the development team to implement new features.
- Coordinating with designers to create UX/UI elements.
WHAT WE EXPECT FROM YOU
- Experience in market and competitor analysis.
- Expertise in analyzing retention metrics.
- Skills in working with Amplitude, Google Analytics, Hotjar.
- Experience in conducting A/B tests.
- Knowledge of SQL at the level of writing queries (optional).
- Experience in setting up and analyzing cohort analysis.
- Experience in developing and implementing gamification, loyalty programs, RFM segmentation.
- Practical experience in UX/UI and conversion optimization.
Do you want to know some details about this position?
Kateryna will help!more details
HOW IT WORKS
- Stage 1: pre-screen with a recruiter.
- Stage 2: interview.
- Stage 3: test task.
- Stage 4: reference check.
- Stage 5: job offer!
A trial period for this position is 3 months, during which we will get used to working together.
WHAT WE OFFER:
- 28 business days of paid off
- Flexible hours and the possibility to work remotely
- Medical insurance and mental health care
- Compensation for courses, trainings
- English classes and speaking clubs
- Internal library, educational events
- Outstanding corporate parties, teambuildings
WHAT WE OFFER:
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