Retention Manager (push) | Traffic7
- We are currently looking for a Retention Manager for one of our businesses, Traffic7, who will develop and optimize retention strategies across multiple mobile products through effective CRM communications.
- Traffic7 is a project that creates and develops digital products and scales them through strong expertise in performance marketing.
Remote Full-Time | Marketing
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job description
You will work with the team to:
- Plan & launch recurring and one-off push/email campaigns (US time zones, quiet hours) for several Android/iOS apps.
- Personalize by behavior and stage; use deep links and in-app messages when useful.
- Optimize with A/B tests and small control groups; tune subjects, preheaders, timing, and frequency; watch deliverability.
- Design lifecycle programs: onboarding, abandonment reminders, reactivation/win-back; for iOS subscriptions - trial ending nudges, first-payment/renewal support, billing retry/grace saves, churn win-back.
- Segment & automate: build clean segments; set up automated flows (welcome, N-day inactivity, pre/post-renewal, reactivation).
- Report & learn: weekly/monthly metrics, highlight drop-offs, propose next experiments.
- Set up & maintain email foundation: choose ESP, configure domain auth, warm up, templates, preference center, suppression lists.
- Keep data healthy: maintain event/tag schema with devs; enforce frequency caps, quiet hours, and cross-channel de-dupe.
You’re a great fit if you:
- Mobile CRM / Push: OneSignal hands-on; basics of FCM/APNs; understands notification permissions, channels, and quiet hours on iOS/Android.
- Email basics: ESPs (SendGrid/SES/Mailgun), domain auth (SPF/DKIM/DMARC), list hygiene, handling bounces/complaints, inbox placement awareness.
- Campaign management: Segmentation by behavior/lifecycle, US time-zone scheduling, A/B tests with small control groups, frequency caps; balancing push vs. email.
- Data & analytics: Track opt-in, open, CTR, conversion to submit/re-apply, D1/D7/D30 return, churn/uninstall; for subscriptions - trial-to-paid, renewals, churn/reactivation. Strong Google Sheets; SQL is a plus.
- Subscriptions know-how: Use subscription events (trial ending, renewal, billing retry/grace) to trigger messages (e.g., via RevenueCat or server notifications).
- Copywriting & briefing: Short, clear US-English for push/email; personalization; simple briefs for HTML email templates.
- Compliance: CAN-SPAM, user consent & easy unsubscribe; Apple/Google/OneSignal rules; safe wording; proper disclaimers.
- Tracking & deep links: UTMs; deep/universal links to the right screen; align with analytics (Firebase/Amplitude/Mixpanel). MMPs (AppsFlyer/Adjust) are a plus.
Do you want to know some details about this position?
Anastasiia will help!more details
Our hiring flow:
- Step 1: Pre-screen.
- Step 2: Interview.
- Step 3: Test task (optional).
- Step 4: Final interview.
- Step 5: Reference check.
- Step 6: Job Offer!
More than 7 opportunities we offer:
- Work and growth in an environment where you can launch, test, and develop new products, see your direct results, and influence them.
- Support for your career growth: compensation for external courses, conferences, and access to a corporate library.
- Flexible working hours (you can start your day between 8:00 and 11:00 Kyiv time).
- Office in Kyiv, coworking spaces in Lviv or Warsaw, or the option to work remotely — the choice is yours.
- 28 days of annual vacation, up to 30 days of sick leave with medical confirmation, plus all public holidays.
- Care for your health: medical insurance, a Mental Health program, and compensation for sessions with a psychologist.
- Ukrainian Victory Support program and other important social initiatives.
- Compensation for equipment during blackouts.
More than 7 opportunities we offer:
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