Retention Manager / CRM Specialist (Middle)
We’re looking for a Retention Manager / CRM Specialist to join our partner team! Our partner team builds mobile apps people actually use — from fintech tools on Android to subscription apps on iOS. Your mission: keep users hooked with push notifications and emails that feel helpful (and sometimes even delightful), not spammy. You’ll take over our current flows, polish them up, and invent new ways to bring users back. If you love blending data, creativity, and a bit of growth hacking - you’ll feel right at home here.
Remote Full-Time | Marketing
Apply
job description
WHAT YOU’LL DO:
- Plan & launch recurring and one-off push/email campaigns (US time zones, quiet hours) for several Android/iOS apps.
- Personalize by behavior and stage; use deep links and in-app messages when useful.
- Optimize with A/B tests and small control groups; tune subjects, preheaders, timing, and frequency; watch deliverability.
- Design lifecycle programs: onboarding, abandonment reminders, reactivation/win-back; for iOS subscriptions—trial ending nudges, first-payment/renewal support, billing retry/grace saves, churn win-back.
- Segment & automate: build clean segments; set up automated flows (welcome, N-day inactivity, pre/post-renewal, reactivation).
- Report & learn: weekly/monthly metrics, highlight drop-offs, propose next experiments.
- Set up & maintain email foundation: choose ESP, configure domain auth, warm up, templates, preference center, suppression lists.
- Keep data healthy: maintain event/tag schema with devs; enforce frequency caps, quiet hours, and cross-channel de-dupe.
WHAT WE EXPECT FROM YOU:
- Mobile CRM / Push: OneSignal hands-on; basics of FCM/APNs; understands notification permissions, channels, and quiet hours on iOS/Android.
- Email basics: ESPs (SendGrid/SES/Mailgun), domain auth (SPF/DKIM/DMARC), list hygiene, handling bounces/complaints, inbox placement awareness.
- Campaign management: Segmentation by behavior/lifecycle, US time-zone scheduling, A/B tests with small control groups, frequency caps; balancing push vs. email.
- Data & analytics: Track opt-in, open, CTR, conversion to submit/re-apply, D1/D7/D30 return, churn/uninstall; for subscriptions—trial-to-paid, renewals, churn/reactivation. Strong Google Sheets; SQL is a plus.
- Subscriptions know-how: Use subscription events (trial ending, renewal, billing retry/grace) to trigger messages (e.g., via RevenueCat or server notifications).
- Copywriting & briefing: Short, clear US-English for push/email; personalization; simple briefs for HTML email templates.
- Compliance: CAN-SPAM, user consent & easy unsubscribe; Apple/Google/OneSignal rules; safe wording; proper disclaimers.
- Tracking & deep links: UTMs; deep/universal links to the right screen; align with analytics (Firebase/Amplitude/Mixpanel). MMPs (AppsFlyer/Adjust) are a plus.
- Personal qualities:
- Attention to detail: Rigorous pre-send QA (segments, links, quiet hours, rendering).
- Structured thinking: Plans multi-step flows and a cross-app messaging calendar.
- Data-driven ownership: Decisions from user behavior; accountable for channel KPIs end-to-end.
- Initiative & proactivity: Spots onboarding/reactivation gaps and proposes testable fixes.
- Communication skills: Clear briefs/tickets; smooth collaboration with product, design, engineering, and BI.
- Adaptability: Switches tone and priorities across Android fintech apps and iOS subscription apps.
- Compliance mindset: Platform- and risk-aware in regulated contexts.
- Speed with accuracy: Moves fast without sacrificing QA.
Do you want to know some details about this position?
Anastasiia will help!more details
YOUR JOURNEY WITH US:
- Step 1: Pre-screen.
- Step 2: Interview.
- Step 3: Test task.
- Step 4: Reference check.
- Step 5: Job Offer!
WHAT WE OFFER:
- 28 business days of paid off.
- Flexible hours and the possibility to work remotely.
- Medical insurance and mental health care.
- Compensation for courses, trainings.
- English classes and speaking clubs.
- Internal library, educational events.
- Outstanding corporate parties, teambuildings.
WHAT WE OFFER:
Recommend a friend
apply
Haven’t found
a vacancy that
suits you?
Maybe we will find something to offer you
Send resume
