Retention Manager
At Inspirio, we don’t just build digital products — we build momentum. We’re a fast-moving ecosystem of mobile apps, each crafted to serve real users with real needs. Our team spans developers, marketers, designers, and strategists who move together with one goal: create meaningful digital experiences that grow, adapt, and retain. We're data-led but human-first, and we believe retention isn’t a tactic — it’s a relationship. If you're someone who looks at open rates and sees opportunity, reads user journeys like maps, and gets excited about the small changes that move big metrics — we’d love to work with you.
Remote Full-time
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job description
WHAT YOU’LL DO:
- Push & Email Campaign Management.
- Plan, set up, and launch recurring and one-time push/email campaigns for multiple products.
- Personalize messaging based on user behavior and segmentation.
- Campaign Optimization.
- Conduct A/B tests to optimize open rates, CTR, and conversions.
- Monitor campaign performance and suggest improvements.
- Retention Strategy.
- Collaborate with product owners to design lifecycle marketing strategies.
- Identify key retention drivers per app/product and build campaigns accordingly.
- Cross-Team Collaboration.
- Coordinate with content, design, and tech to deliver messages on time and aligned with app features.
- Provide briefs and work closely with the copy/design team for creatives.
- Reporting & Analysis.
- Track performance metrics and report regularly (open rate, CTR, conversions, churn rate, etc.).
- Analyze drop-off points in user journeys and propose engagement tactics.
- User Segmentation & Targeting.
- Build detailed segments based on app usage, activity, or behavioral data.
- Set up automated user journeys (welcome flows, reactivation, win-back, etc.).
- Maintain Messaging Infrastructure.
- Maintain campaign hygiene (cleaning lists, managing frequency caps, etc.).
WHAT WE EXPECT FROM YOU:
- CRM / Messaging Platforms: experience with tools like OneSignal, Firebase, Sendgrid, etc.
- Campaign Management: segmentation, scheduling, testing (A/B), frequency capping, delivery optimization.
- Data Analysis: ability to work with retention & engagement metrics (DAU/MAU, churn rate, CLTV, open/click rates, conversions).
- Copywriting & Visual Briefing: writing or briefing clear, engaging copy for push/email + basic understanding of tone of voice and CTA placement.
- User Segmentation: based on behavior, lifecycle stage, cohort, or in-app activity.
- Email Deliverability Best Practices: spam score, domain setup, unsubscribe handling, etc.
- Spreadsheet Analytics: to analyze cohorts or funnel performance.
- Understanding of Funnels and User Journeys: onboarding, activation, reactivation, etc.
- Attention to detail – especially important when scheduling and QA-ing campaigns.
- Structured thinking – ability to plan multi-step campaigns, flows, and scenarios.
- Data-driven mindset – ability to base decisions on user behavior, not assumptions.
- Initiative & proactivity – spotting weak points in the user journey and proposing improvements.
- Communication skills – cross-functional coordination with team leads, designer and dev team.
- Adaptability – working with multiple products and adjusting tone/messaging for each.
Do you want to know some details about this position?
Maryna will help!more details
YOUR JOURNEY WITH US:
- Step 1: Pre-screen.
- Step 2: Interview with manager.
- Step 3: Reference check.
- Step 4: Job offer!
WHAT WE OFFER:
- 28 business days of paid off.
- Flexible hours and the possibility to work remotely.
- Medical insurance and mental health care.
- Compensation for courses, trainings.
- English classes and speaking clubs.
- Internal library, educational events.
- Outstanding corporate parties, teambuildings.
WHAT WE OFFER:
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