Product Marketing Manager
- We are looking for a Product Marketing Manager who will help turn strong internal products into tools that teams not only can, but want to use regularly.
- The role focuses on two product areas: connector, which automates link-building and SEO workflows, and catalyst, which brings together an ecosystem of AI services for different teams and roles, from specialists to C-level.
- The key challenge is not simply to communicate new features, but to change user behavior: help users reach their first value faster, overcome resistance to new tools, re-engage inactive users, and turn individual trials into regular usage.
- This role sits at the intersection of product adoption, customer success, product marketing, and product analytics, with room for experiments in content, onboarding, education, interviews, and re-engagement.
Remote Full-Time | Marketing
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job description
WHAT YOU’LL DO:
- Content Plan
- Announce new features and communicate their value to the audience through regular Slack posts, email digests, tips & tricks, new feature teasers, video and GIF reviews, and value-focused explanations through specific use cases for different roles (developer, product manager, HR, C-level, etc.).
- Onboarding New Users
- Reduce the time to first real value in the product through onboarding sessions, educational materials, and step-by-step instructions for new teams and users.
- User Behavior Analysis + Demos/Interviews
- Conduct interviews with users and key stakeholders (product managers, team leads, C-level).
- Analyze mentions in Slack/Jira to understand usage barriers and needs for new capabilities.
- Re-engagement of Inactive Users
- Proactively work with users who have tried the product and dropped off through reminders, personalized follow-ups, and showcasing relevant capabilities.
- Work with “adoption owners” — managers who make decisions about implementing tools within their teams.
- Measuring Adoption Metrics
- Track NPS/CSAT surveys after releases, adoption rate by feature, retention by feature and by role/team, and regularly draw conclusions and quickly adjust the approach based on data.
WHAT WE EXPECT FROM YOU:
- Ability to write engaging, clear, and structured content.
- Basic understanding of adoption, activation, retention, and engagement.
- Ability to work with product analytics and evaluate results, not just the number of activities.
- Ability to create video and GIF materials for posts, demos, and product reviews.
- Confident level of English.
- Will be a plus:
- Experience in SEO or link-building - relevant for connector.
- Experience with rolling out new tools within a company.
- Basic design skills in Canva or Figma.
- Skills in creating simple demo materials: screenshots, GIFs, short videos.
- Familiarity with product adoption tools (Pendo, Userpilot, etc.).
Do you want to know some details about this position?
Kate will help!more details
YOUR JOURNEY WITH US:
- Step 1: Pre-screen.
- Step 2: Interview.
- Step 3: Test task.
- Step 4: Reference check.
- Step 5: Job Offer!
WHAT WE OFFER:
- 28 business days of paid off.
- Flexible hours and the possibility to work remotely.
- Medical insurance and mental health care.
- Compensation for courses, trainings.
- English classes and speaking clubs.
- Internal library, educational events.
- Outstanding corporate parties, teambuildings.
WHAT WE OFFER:
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