Product Manager (Mobile)
- We’re looking for an experienced Product Manager to lead the development and launch of a new B2C health & fitness app with a subscription-based monetization model. You’ll drive product strategy, execution, and growth, working cross-functionally with engineering, design, and marketing teams.
- This is the first product position, giving you the opportunity to build the product from scratch, set up essential processes, and establish a product team. Success in meeting personal KPIs could lead to a leadership role within the product department.
- If you have a proven track record in subscription-based mobile apps and user growth, we’d love to hear from you!
Remote Full-Time | Product
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job description
Responsibilities:
- Own the product roadmap: define and execute a product vision, from ideation to launch and scale.
- Launch and scale: manage the app’s launch from scratch, ensuring target LTV: CAC.
- Primary KPI is LTV, with a balancing metric of LTV: CAC. Secondary KPIs: customer and subscription retention, activation, and engagement.
- Lead the cross-functional team: work closely with engineering, design, content, and marketing to build and optimize the app.
- Continuously run A/B tests, experiment, and iterate.
- Set up key product operations necessary in the early stages.
- Ensure quality content delivery: work closely with the Content Manager to create and deliver high-quality content.
- Expand the customer base: identify and implement strategies for acquiring new customer segments.
- Product team hiring.
Requirements:
- 3+ years of experience working with B2C mobile apps using a subscription-based model or transactional model. Experience with paid performance marketing apps is a plus, but optional.
- Proven leadership of successfully leading cross-functional product teams.
- Strong analytical mindset with the ability to independently use data and analytics tools to generate insights, shape strategy, and measure success.
- Extensive experience conducting A/B tests focused on conversion rate, activation, retention, and predictive LTV (pLTV).
- Customer research expertise, including experience conducting and analyzing user research to gain insights, validate hypotheses, and drive product decisions.
- Customer and business focus, with the ability to balance user needs with business objectives to ensure both user satisfaction and sustainable revenue growth.
- Deep UI/UX understanding and the ability to collaborate with Product Designers to create intuitive and engaging user experiences.
- English level: Upper-Intermediate.
- Ownership and responsibility: taking full accountability for tasks and outcomes.
- Systematic thinking: ability to approach problems logically and strategically, relying on fundamental knowledge.
- Autonomy and ability to work independently, driving initiatives forward.
- Data-driven decision-making: ability to analyze data and make decisions based on insights.
- Flexibility and speed: ability to adapt quickly and efficiently in a fast-paced environment.
- Understanding and effectively applying interpersonal and communication skills, with the ability to structure and present information clearly, highlighting key points.
- Curiosity: a proactive mindset for learning and exploring new opportunities.
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HOW IT WORKS
- 1st stage: pre-screen with a recruiter;
- 2nd stage: interview with hiring manager;
- 3rd stage: referrals;
- 4th stage: offer.
Apply now and be a key part of building this new project from scratch!
WHAT WE OFFER:
- 28 business days of paid off
- Flexible hours and the possibility to work remotely
- Medical insurance and mental health care
- Compensation for courses, trainings
- English classes and speaking clubs
- Internal library, educational events
- Outstanding corporate parties, teambuildings
WHAT WE OFFER:
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