Performance Marketing Specialist
We are looking for a Performance Marketing Specialist to join our partner team and help validate new traffic acquisition approaches in highly competitive Tier-1 markets. In this role, you will independently launch, test, and optimize traffic funnels, identify scalable connections, and work closely with internal teams on performance-driven experiments in the iGaming space.
Remote Full-Time | Marketing
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job description
WHAT YOU’LL DO:
- Deploy and configure the tech stack for the validation phase: Keitaro, domains for pre-landers, hosting, and postback integrations with 2–3 CPA networks / casino affiliate programs.
- Design and iteratively test 20–25 pre-lander variations (story, quiz, spin-wheel, bonus reveal, news-style) on test traffic samples.
- Launch and manage test campaigns independently in native ad networks (MGID, Adsterra, Adskeeper) and push networks (RichAds, PropellerAds).
- Identify 2–3 profitable connections (network × offer × angle × pre-lander) that achieve positive first-touch FTD performance.
- Build an initial email + push subscriber base of 8k+ users for future retention testing.
- Document methodologies, test results, and conclusions in structured reports.
- Coordinate with the internal NightCrew team on pre-lander design, analytics, and email infrastructure.
- Report directly to the CEO of NightCrew with weekly sync meetings.
WHAT WE EXPECT FROM YOU:
- Hands-on experience launching campaigns in native (MGID, Adsterra, RevContent) and/or push (RichAds, PropellerAds, EvaDav) traffic networks independently.
- Strong experience with Keitaro (or RedTrack / Voluum with readiness to switch to Keitaro), including tracker setup, postback chains, and S2S integrations.
- Experience building and A/B testing pre-landers such as advertorials, quiz funnels, spin-wheel flows, and bonus reveals.
- Strong methodology for rapid iterative testing with the ability to launch 15+ structured tests per month and cut underperforming variations based on statistically significant signals.
- Understanding of unit economics on a cohort level: CPL, CPA, ROI by acquisition cohort rather than aggregate metrics.
- Experience working with email/push capture mechanics within funnels.
- Experience working with CPA networks (AffPapa, Income Access, AdCombo) and/or direct in-house casino affiliate programs.
- Understanding of work in gray regulatory zones, including domain rotation, multi-account strategies, and cloaking when necessary.
- Experience using spy tools such as AdPlexity Native and Anstrex.
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YOUR JOURNEY WITH US:
- Step 1: Pre-screen.
- Step 2: Interview.
- Step 3: Reference check.
- Step 4: Job Offer!
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