Middle/Senior Email Marketing Specialist
- Join the Boosta Family: Email Marketing Specialist!
- We are excited to offer you the opportunity to join our dynamic and free-spirit department, where experienced and talented individuals thrive. As a Email Marketing Specialist for postbacks within our team, you'll have the chance to showcase your skills and expertise.
- In our team, we prioritize trust, creativity, and a results-oriented approach. We value continuous development, money-making mindset, effective communication, and impact. Our mission is to attract the best experts in the field and ensure their success and satisfaction within our team.
Remote Full-Time | Marketing
job description
WHAT YOU’LL DO:
- Strategize for Success: Design and implement revenue-boosting strategies for our manual email campaigns, turning ideas into impactful results.
- Automate for Efficiency: Build and refine automated workflows that enhance our customer journey, ensuring a seamless and personalized experience.
- Drive Channel Growth: Develop and execute a strategy to increase the revenue share of the email channel, positioning it as a key driver of business success.
- Engage & Retain: Activate and re-engage our user base with targeted, compelling email content that keeps them connected and loyal to our brand.
- Innovate & Create: Develop new, high-converting email templates that resonate with our audience and align with our marketing goals.
- Own Your Channel: Take full ownership of our direct marketing channels, driving strategy, execution, and optimization with autonomy and confidence.
- Analyze & Optimize: Continuously analyze campaign performance, drawing actionable insights to refine and improve future email marketing efforts.
- Ensure Deliverability: Build a robust email infrastructure that maximizes deliverability, ensuring our messages reach the right inboxes at the right time.
- Revenue Focused: Kickstart revenue generation through strategic email campaigns, with a clear plan to multiply returns and drive sustainable growth.
WHAT WE EXPECT FROM YOU:
- English Proficiency: Upper-intermediate level or higher.
- Industry Experience: 1+ years as a CRM/Retention Manager, specifically within the iGaming niche.
- Customer Lifecycle Expertise: In-depth knowledge of the iGaming customer journey (mandatory) and familiarity with affiliate marketing (a plus).
- Data Analytics: Proficient in analyzing performance and product metrics to drive decision-making.
- A/B Testing: Extensive experience in designing and executing A/B tests to optimize campaign effectiveness.
- Technical & Marketing Skills:
- Manual Campaigns: Strong expertise in planning, executing, and optimizing manual email campaigns.
- Domain Warm-Up: Proven experience in warming up new domains and setting up essential infrastructure for successful email marketing.
- Cold Emailing: Experienced in crafting and executing cold B2C email strategies.
- Email Deliverability: Deep understanding of email deliverability best practices, with a focus on maximizing success rates, particularly with Gmail.
- Automation: Skilled in building automated email campaigns based on CRM events to enhance user engagement.
- User Activation: Expertise in strategies for activating and reactivating users through targeted email initiatives.
- Template Creation: Proficient in crafting email templates using drag-and-drop tools for seamless design and deployment.
- Personal qualities:
- Attention to Detail: A meticulous approach to ensure high-quality, error-free campaigns.
- Data-Driven: Strong analytical mindset, balanced with practical common sense.
- Startup Mentality: Ability to thrive in a fast-paced, dynamic environment, with a proactive and adaptable approach.
- Interpersonal Skills: Excellent communication and collaboration abilities, fostering positive relationships within the team.
- Project Execution: Reliable in delivering projects efficiently and on time, with strong organizational skills.
- Enthusiasm & Drive: A passionate self-starter with the motivation to achieve and exceed goals.
- Systematic Thinking: Ability to think in a structured, logical manner, ensuring all aspects of campaigns are covered.
- Initiative & Flexibility: Eager to take the lead on projects and adapt to changing circumstances.
Do you want to know some details about this position?
Sabina will help!more details
YOUR JOURNEY WITH US:
- Step 1: Pre-screen with a recruiter.
- Step 2: Interview.
- Step 3: Final interview.
- Step 4: Reference check.
WHAT WE OFFER:
- 28 business days of paid off.
- Flexible hours and the possibility to work remotely.
- Medical insurance and mental health care.
- Compensation for courses, trainings.
- English classes and speaking clubs.
- Internal library, educational events.
- Outstanding corporate parties, teambuildings.
WHAT WE OFFER:
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