Middle CRM/Email Marketing Manager

We are looking for a Middle CRM/Email Marketing Manager for our partner, a new iGaming project launching on its own in-house platform, developed by a team with deep expertise in iGaming.

Remote Email Marketing Specialist | CRM

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Creation and setup of trigger-based communication flows between the brand and players across Email, Push, and SMS channels.
Development and maintenance of corporate email templates, including content population, setup, validation, and testing prior to deployment.
Daily monitoring of campaign and communication performance, promo policies, and KPIs, as well as generating hypotheses to improve results.
Player segmentation and filtering, defining segmentation rules and implementing them into trigger-based communications.
Achieving and maintaining high performance metrics such as Open Rate, Delivery Rate, CTR, Unsubscribe/Spam Rate; working with Soft and Hard Bounces; monitoring and resolving sender domain reputation issues.
Running A/B tests and validating hypotheses to improve CRM financial performance metrics, including Conversion, LTV, Churn Rate, Retention %, etc.
Assigning tasks to graphic designers, copywriters, and the promo team, and overseeing their execution.
Preparing weekly and monthly reports on key communication channels.

1+ year of hands-on experience with Email Marketing, Push Notifications, and SMS as core customer communication channels, including lifecycle and trigger-based campaigns.
Practical experience working with Customer.io, including building automation flows, segmentation, and performance tracking.
Strong understanding of Google, Yahoo, and Outlook Postmaster tools, email deliverability best practices, and sender reputation management.
Proven experience in IGaming CRM Retention, with a deep understanding of player behavior, retention mechanics, and engagement strategies in iGaming.

Anna will help!

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