Media Buying Team Lead( Facebook)
We’re looking for a Media Buying Team Lead (Facebook) to join our team and drive performance in the gambling vertical.
Remote Full-Time | PPC
job description
WHAT YOU’LL DO:
- Manage buyers: hiring, onboarding, development, goal setting, and performance control.
- Launch and optimize Facebook campaigns in the gambling vertical.
- Collaborate with other departments: Dev, BizDev, Design.
- Maintain reports, analyze data, and prepare optimization recommendations.
- Mentor and develop juniors, contribute to building the team’s knowledge base.
- Plan budgets and manage ROMI.
- Create and optimize team processes.
- Develop effective funnels specifically tailored for Facebook campaigns.
WHAT WE EXPECT FROM YOU:
- Deep understanding of Facebook Ads algorithms and policies.
- Experience working with trackers and analytics tools: AppsFlyer, Adjust, Firebase.
- Strong analytical skills and the ability to work with large budgets.
- Understanding of key performance marketing metrics: CPA, ROI, CTR, CR, CPC, CPM, CPI.
- Ability to make quick decisions and take responsibility for results.
- Experience in testing and building creative databases.
- Experience in finding, testing, and scaling bundles.
- Understanding of farming processes and specifics of working with gray/white schemes.
- Experience managing budgets from $30k per month (personally) and from $100k+ per month (for a team).
- Knowledge of other traffic channels will be a plus (Google PPC, In-App).
- Experience working with Android/iOS applications, PWA.
- Experience managing a team of 3–5 people.
- 2–3+ years of experience working with Facebook (preferably in the gambling/betting verticals).
- Personal qualities:
- Analytical mindset and love for numbers.
- Initiative: ability to independently identify growth points and develop new hypotheses.
- Leadership skills: ability to motivate and lead others.
- Accountability for results.
- Quick adaptability and stress resistance.
- Systematic thinking and ability to build efficient processes.
- Willingness to learn and share knowledge with the team.
Do you want to know some details about this position?
Maryna will help!more details
YOUR JOURNEY WITH US:
- Step 1: Pre-screening.
- Step 2: Technical interview.
- Step 3: Interview with HRBP.
- Step 4: Reference check.
- Step 5: Job Offer!
WHAT WE OFFER:
- 28 business days of paid off.
- Flexible hours and the possibility to work remotely.
- Medical insurance and mental health care.
- Compensation for courses, trainings.
- English classes and speaking clubs.
- Internal library, educational events.
- Outstanding corporate parties, teambuildings.
WHAT WE OFFER:
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