Head of Marketing

We’re looking for a Head of Marketing to build and lead the marketing function for a new B2C health & fitness app with a subscription model.

You will be the first marketing hire and report directly to the founders. This is a great opportunity to build a marketing strategy and team from scratch, lead all key growth initiatives, and directly influence the product and brand. You’ll combine performance marketing expertise with creative vision and strategic leadership.

If you’re a hands-on marketing leader with experience in user acquisition, creative marketing, and growth strategy for mobile subscription apps – this is your chance to make an outsized impact.

Remote Full-Time | Marketing

Apply

Develop and own the full marketing strategy, including performance UA, creative, and marketing analytics.
Establish and document core processes: campaign setup, testing, creative workflows, budgeting, and reporting.
Build and lead the marketing team from scratch: user acquisition, creative production.
Launch and scale campaigns across Meta Ads, Google, TikTok, and other relevant channels.
Lead business development and external partnerships to find new growth opportunities (e.g., influencers, affiliates, content partnerships).
Collaborate closely with the product team on product-market fit, pricing, and user feedback loops.
Oversee the creative marketing pipeline, guiding the production of engaging and high-performing creatives.
Define KPIs and ensure all marketing efforts are tied to measurable outcomes (ROMI, CAC, LTV).
Explore and test new acquisition channels and go-to-market experiments.

3+ years of experience in performance marketing, with at least 1-2 years in a marketing leadership or team-building role (direct or indirect).
Proven experience in user acquisition and creative strategy for mobile subscription apps with w2w model.
Strong hands-on expertise in Meta Ads and other acquisition platforms, with a track record of ROMI-positive campaigns.
Experience setting up marketing operations and attribution systems from scratch (e.g., MMPs, Pixels).
Proven ability to build and manage high-performing teams and external collaborators (e.g., freelancers, agencies).
Experience scaling budgets to $300K+/month while optimizing for efficiency and growth.
Entrepreneurial mindset: comfortable with ambiguity, fast iteration, and prioritizing impact over process.
Excellent communication skills: can articulate strategy clearly, inspire teams, and collaborate cross-functionally.
Ownership and responsibility: taking full accountability for tasks and outcomes.
Strong analytical skills and data-driven decision making.
Autonomy: ability to work independently and drive initiatives forward.
Curiosity: a proactive mindset for learning and exploring new opportunities.
Flexibility and speed: ability to adapt quickly and efficiently in a fast-paced environment.

Maryna will help!

more details

Apply now and play a pivotal role in driving user growth for this exciting new project!

WHAT WE OFFER:

28 business days of paid off
Flexible hours and the possibility to work remotely. The workday starts from 8:00 to 11:00
Medical insurance and mental health care
Professional Growth, compensation for courses, trainings
English classes and speaking clubs
Internal library, educational events
Outstanding corporate parties, teambuildings
Corporate currency — Boosta coins and spend them on extra day-offs or our branded products (from T-shirts to AirPods)

Recommend a friend

apply

Maybe we will find something to offer you

Send resume