Growth Marketing Manager (Health & Fitness app)
- Hi! We’re looking for a Growth Marketing Manager to join our partner company and take full ownership of purchase conversion across web and web-to-app flows, driving sustainable growth through systematic A/B testing and data-driven decisions.
- The core focus of this role is optimizing web / web2app funnels and consistently increasing conversion rates.
- You’re a great fit if you:
- Take full ownership of purchase conversion in web funnels.
- Are driven by speed and results, not processes for the sake of process.
- Work autonomously with a strong outcome-oriented mindset.
- Want to influence products that help thousands of people adopt a healthier lifestyle—and see that impact every day.
- Prefer working directly with key stakeholders without unnecessary hierarchy.
Remote Full-Time | Marketing
Apply
job description
WHAT YOU’LL DO:
- Running A/B tests to increase conversion: hypothesis creation → launch → analysis → implementation of winning solutions.
- Optimizing web flows: landing page → quiz → paywall → purchase.
- Prioritizing CRO hypotheses based on data, user behavior, and test results.
- Analyzing competitor pricing, paywall logic, and offers as sources for new experiments.
- Working with key metrics (CR, ARPU, LTV) to guide experimentation and scaling decisions.
- Close collaboration with the CEO and Head of Product on launching and iterating web funnel experiments.
- Cross-functional collaboration with designers, developers, and an analyst to implement experiments and improve funnels.
WHAT WE EXPECT FROM YOU:
- 3+ years of experience in growth / CRO / product-oriented marketing within B2C subscription products.
- Strong hands-on experience with A/B testing: hypothesis building, experiment design, execution, and analysis.
- Proven track record of improving purchase conversion rates.
- Hands-on experience with web flows: landing pages, quiz funnels, and paywall flows.
- Experience analyzing key product metrics (CR, ARPU, LTV) to evaluate experiment performance.
- Proficiency with analytics tools (Amplitude, AppsFlyer, Tableau, or similar).
- Upper-Intermediate (B2+) level of English.
- Nice to have:
- Experience in Health & Fitness or Wellness niches.
- Experience scaling successful A/B tests across multiple products or funnels.
- Experience using spy tools (SimilarWeb, SensorTower, Ads Library) for market and competitor analysis.
Do you want to know some details about this position?
Valeriia will help!more details
YOUR JOURNEY WITH US:
- Step 1: Recruiter interview.
- Step 2: Test task (optional).
- Step 3: Interview with CEO, Head of Product, HRD.
- Step 4: Job Offer!
WHAT WE OFFER:
- Fast learning culture — regular workshops (from hard skills to life hacks), sessions with internal leaders and external experts, plus a learning budget for courses and conferences.
- Remote with trust — core hours 10:00–18:00 (Kyiv time), then full flexibility. We value results, not hours online.
- Career boost — fast, transparent growth in roles and responsibilities, with internal candidates always prioritized.
- Wellbeing support — 2 additional recovery days per month, optional weekly meditations, 14 days of vacation, and paid sick leave.
WHAT WE OFFER:
Recommend a friend
apply
Haven’t found
a vacancy that
suits you?
Maybe we will find something to offer you
Send resume
