Facebook User Acquisition Manager
- Growth is the name of the game! We are looking for a Facebook User Acquisition Manager to join our affiliate team. You’ll take charge of driving installs, optimizing funnels, and scaling campaigns globally. If data excites you and results motivate you — we need you on board!
- We minimize bureaucracy and maximize speed: we have a clear process, a strong team, and ambitious goals. If you're all about results, experiments, and scaling, let's grow together!
- Love testing and looking for profitable traffic opportunities? Ready to be responsible for campaign budgets and results? Then you're the perfect match for us!
- Join us - it's going to be hot!
Remote Full-time
job description
WHAT YOU’LL DO:
- Plan/launch/optimize FB campaigns to drive high-quality installs → trials → paying subs; manage ABO/CBO, placements, and bidding.
- Define event schema with product/analytics; maintain MMP + SKAN configuration and run periodic tracking QA.
- Operate a rolling creative factory: briefs, storyboards, weekly batch testing, and hook/angle reporting.
- Run structured tests on paywalls/onboarding with product (pricing, trials, copy, visuals) and loop results back to UA.
- Budget pacing & forecasting; shift spend by marginal ROAS/pLTV and cohort performance.
- Deliver weekly insights with clear next steps; flag risks (signal gaps, policy issues) early and propose fixes.
WHAT WE EXPECT FROM YOU:
- 2+ yrs Facebook (Meta) UA for iOS/Android subscription apps; proven wins on AEO/VO and revenue-based optimization.
- Attribution & events: MMP (AppsFlyer/Adjust), SKAN 4+ mapping, in-app events (trial_start, sub_start, renewal, refund), CAPI App Events/Enhanced -Conversions; experimentation with conversion schemas.
- Creative system for mobile UA (UGC, motion, hooks/angles) across 1:1 and 9:16; disciplined A/B testing and readouts.
- Deep subscription metrics: CTR → CVR to trial → Trial→Paid, D1/D7 retention, ARPU/LTV, churn/renewal, paywall/onboarding testing.
- Collaboration with ASO/paywall teams; experience influencing store assets and onboarding flows for CVR lift.
- Strong analytical toolkit (Sheets/Excel, cohorting, pLTV forecasts); ability to make allocation calls quickly.
- Outcome-oriented generalist who can own the whole UA loop from creative briefs to LTV readouts.
- Curious, structured, and experiment-first; documents learnings and scales what works.
- Calm with delayed/aggregated iOS data; pragmatic about signal loss and experiments under SKAN.
Do you want to know some details about this position?
Kateryna will help!more details
YOUR JOURNEY WITH US:
- Step 1: Pre-screen.
- Step 2: Interview.
- Step 3: Reference check.
- Step 4: Job Offer!
WHAT WE OFFER:
- 28 business days of paid off.
- Flexible hours and the possibility to work remotely.
- Medical insurance and mental health care.
- Compensation for courses, trainings.
- English classes and speaking clubs.
- Internal library, educational events.
- Outstanding corporate parties, teambuildings.
WHAT WE OFFER:
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