CRM / Email Marketing Specialist | G1 Media
- We are currently looking for a strong CRM / Email Marketing Specialist to join our partner company, G1 Media, which builds an ecosystem of its own iGaming products.
- You should definitely consider joining G1 Media — a company driven by a team of professionals with 10+ years of industry experience, united by one clear goal: to create the best solutions on the market.
Remote Full-Time | Marketing
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job description
In the CRM / Email Marketing Specialist position, you will be responsible for:
- Creating and configuring triggered communication flows with players through Email/Push/SMS channels.
- Creating and maintaining corporate email templates, filling them with content, and configuring, checking, and testing them before sending.
- Monitoring the effectiveness of email campaigns and communications on a daily basis, tracking promotional KPIs, and developing hypotheses to improve them.
- Segmenting and filtering players, as well as implementing segmentation rules in triggered communications.
- Achieving high Open Rate, Delivery Rate, CTR, Unsubscribe/Spam Rate metrics, working with Soft/Hard Bounce, and monitoring and resolving sender domain reputation issues.
- Conducting A/B tests and validating hypotheses to improve CRM financial performance metrics, including Conversion, LTV, Churn Rate, Retention %, etc.
- Assigning tasks to graphic designers, copywriters, and the promotions team, and monitoring their execution.
- Preparing weekly and monthly reports on key communication channels.
Must-have experience for this role:
- Experience in Email Marketing.
- Work with Push, SMS.
- Customer.io.
- Google/Yahoo/Outlook Postmaster & Best Practices.
- CRM Retention.
Do you want to know some details about this position?
Dariia will help!more details
Selection process:
- Stage 1. Pre-screen.
- Stage 2. Interview
- Stage 3. Reference Check.
- Stage 4. Job Offer.
Why people choose us:
- competitive compensation is our principle — strong specialists deserve fair pay.
- a transparent bonus program tied to financial KPIs: when the company earns more, you earn more;
- real growth with us — those who join now get priority for leadership roles as the company scales;
- freedom without micromanagement — you own your area and decide how to achieve results;
- product impact — everyone contributes to discussions, shares ideas, and influences the entire ecosystem;
- comfort & balance — fully remote, 28 days of paid vacation, paid sick leave, and medical insurance.
Why people choose us:
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