ASO Specialist
- We’re looking for an experienced and proactive ASO Specialist for our partner company to help us grow our portfolio of finance-related apps, including payday loans and car insurance. Our current focus is on Google Play, but we’re preparing for an iOS launch, so experience with both platforms is highly valued.
- You’ll work on apps operating in competitive and compliance-sensitive niches, where deep platform knowledge, creativity, and a strong analytical approach are essential. Your role will include conducting full ASO audits, preparing roadmaps, iterating on metadata, running A/B tests, and improving app visuals. You’ll also be involved in localization, market research, and GEO prioritization.
- The ideal candidate knows how to collaborate with developers, marketers, and account managers, generate and validate hypotheses, and turn data into actionable insights. If you have a successful track record in Google Play & App Store ASO, understand how motivated traffic, ASA, and store listings interact, and are excited about shaping growth in the fintech space — this is your opportunity.
Remote Full-Time | ASO
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job description
WHAT YOU’LL DO
- Perform ASO audits and in-depth competitor analysis in the finance niche.
- Conduct and analyze A/B tests to improve store listing performance.
- Optimize app metadata, visuals (icons, screenshots), and descriptions for better visibility and conversion.
- Monitor key performance metrics (installs, CVR, retention, ratings) and identify growth opportunities.
- Create detailed reports with insights and actionable recommendations.
- Generate and test multiple hypotheses to improve app store performance.
- Work closely within a cross-functional team — actively communicate with developers, marketers, designers, and account managers.
- Stay updated on platform guidelines and market trends, especially in the finance vertical.
- Take initiative over ASO strategy execution for Android (and later iOS) apps.
WHAT WE EXPECT FROM YOU
- Minimum 1 year of hands-on experience in ASO.
- Advanced skills in A/B testing for icons, screenshots, and descriptions.
- Strong expertise in ASO for finance-related apps, including payday loans, cash advance, and car insurance niches.
- Hands-on experience working with both Google Play and App Store (iOS rollout planned soon).
- In-depth knowledge of Google Play guidelines, especially in gray-area regions — ability to avoid policy violations.
- Experience working with Apple Search Ads (ASA) and motivated traffic acquisition strategies.
- Deep understanding of mobile analytics and the interdependence of key performance metrics (e.g., CVR, retention, LTV).
- Strong research and keyword optimization skills for English-speaking markets (USA, Canada).
- Ability to run competitive analysis and develop data-driven hypotheses.
- Familiarity with app localization and launching apps across multiple GEOs is a plus.
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WHAT WE OFFER:
- We are sure that recovery is very important, so we have 28 business days of paid off;
- Remote and flexible work schedule, but we have offices and coworking, where you can work;
- The opportunity to grow quickly both horizontally and vertically, because we have a cyclical product process;
- Gifts are our weakness and we give them for all possible reasons;
- Of course, we have health insurance;
- Compensation for training and profile conferences because we are about educational enthusiasm;
- We adore the sharing of knowledge and hold regular educational events.
WHAT WE OFFER:
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