Senior Email Marketing Specialist
We are looking for an experienced Email Marketing Specialist to develop and scale the direction. We have already established direct sales processes and products that generate a five-figure monthly income. We are now ready for significant growth and are looking for someone who shares our vision.
Remote Full-Time | Marketing
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job description
Key Responsibilities:
- Develop and implement an email marketing strategy.
- Create and manage email campaigns (manual, automated, triggered).
- Content creation (banners, CTAs, bonus offers).
- In-depth analytics and audience segmentation.
- Build and optimize conversion funnels.
- Develop and implement RFM analysis.
- A/B testing (subject lines, design, content).
- Documentation of processes and test results.
- Develop email infrastructure (multiple domains, deliverability).
- Integrate email marketing into the overall retention strategy.
- Communicate with affiliates regarding bonus offers.
- Optimize and implement successful practices into templates.
- Ensure compliance with Google requirements and iGaming trends.
- Create reporting systems and track key metrics (Open Rate, CTR, Conversion, Retention, FTDs).
WHAT WE EXPECT FROM YOU
- 3+ years of experience in email marketing (B2C/Consumer Services).
- Experience in building email strategies and scaling the channel.
- Confident use of email platforms (Brevo/Mailchimp).
- In-depth understanding of metrics and analytics.
- Experience with triggered email campaigns.
- Basic knowledge of HTML/CSS for template adaptation.
- Experience with Google Sheets, basic SQL (will be a plus).
- English proficiency at B2+ level.
- Understanding of the technical infrastructure of email marketing and Google’s requirements.
- Experience in iGaming or with affiliate programs (will be an advantage).
- Experience in team management (will be an advantage).
- Experience in building processes from scratch (will be an advantage).
- Basic skills in Figma (will be an advantage).
- Understanding of retention marketing principles (will be an advantage).
Do you want to know some details about this position?
Valeriia will help!more details
Stages of the hiring process:
- Stage 1: pre-screen with a recruiter.
- Stage 2: interview.
- Stage 3: test task (optional).
- Stage 4: reference check.
- Stage 5: job offer!
A trial period for this position is 3 months, during which we will get used to working together.
WHAT WE OFFER:
- Opportunity to develop and lead an important direction
- Competitive salary
- 28 business days of paid time off
- Flexible schedule and the possibility of remote work
- Medical insurance and mental health care
- Compensation for courses and training
- English courses and speaking clubs
- Internal library and educational events
- Opportunities for growth and development within the team
- Work on a product that is actively developing
WHAT WE OFFER:
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