Freelance PPC Specialist

  • Ready to Drive Results? Join Us as a PPC Specialist! đźš—đź’Ą
  • Are you a PPC pro who loves optimizing campaigns and delivering real results? We’re looking for a PPC Specialist on a project basis, with the possibility of transitioning to a full-time position in the company based on project results, to lead our Google Search Ads campaigns for auto insurance lead generation in the U.S. market. Over a 3-month trial period, your mission will be to drive high-quality leads and push ROAS into positive territory.
  • But there’s more! 🚀 We welcome fresh ideas and encourage you to suggest improvements for our websites and funnels to boost conversions. If you’re a proactive, results-driven specialist ready to make an impact, let’s make waves together in the auto insurance market! 🌊

Remote Part-Time | Marketing
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job description

WHAT YOU’LL DO

  • Set up and manage Google Search Ads campaigns focused on lead generation for auto insurance in the U.S. market.
  • Achieve a positive ROAS (Return on Ad Spend) or show a clear positive trend in ROAS within a 3-month probation period.
  • Optimize ad campaigns to improve ROI and align with company KPIs, analyzing performance data to make informed adjustments.
  • Collaborate with internal teams to ensure cohesive strategies and best practices.
  • Identify and suggest improvements for websites and conversion funnels targeted by paid traffic to increase campaign effectiveness and conversion rates.
  • Demonstrate growth potential in campaign results, with the goal of establishing long-term traffic acquisition strategies.

WHAT WE EXPECT FROM YOU

  • Experience as a Middle/Senior PPC Specialist for 2+ years.
  • Google Search Ads, Google Analytics, Google Tag Manager.
  • Analytical skills (ROI, ROMI, ROAS, CAC, LTV, ECPC, etc.).
  • Hands-on experience with Excel / Google spreadsheets.
  • Knowledge of English at a level not lower than Intermediate.
  • Experience with managing budgets over $50K/month (will be an advantage).
  • Experience with car/personal/medical insurance niches (will be an advantage).

Do you want to know some details about this position?

Andrii will help!
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HOW IT WORKS

  • Stage 1: pre-screen with a recruiter.
  • Stage 2: interview.
  • Stage 3: technical interview.
  • Stage 4: reference check.
  • Stage 5: job offer!

A trial period for this position is 3 months, during which we will get used to working together.

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Behavior
You make decisions and take responsibility for their implementation.
01
You solve the root cause of the problem, not the consequences.
02
You already know what you must do right now and do it without hesitation.
03
Your actions and decisions are supported by reliable data and proven facts.
04
You do not wait for instructions how to do your work.
05
Your actions do not provoke excessive bureaucracy.
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impact
You are focused on the results, not the process.
01
You are happy with the new critical tasks.
02
Colleagues can rely on you.
03
You support your colleagues.
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There is no such thing as “This is not my task” for you.
05
leadership
Self-motivation
01
Self-improvement
02
Self-discipline
03
Don’t be afraid of making mistakes, but learn from them.
04
Take care of your colleagues.
05
education
You never stop learning and gain new knowledge in related fields.
01
You strive to understand the business, clients, and processes fully.
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You share information and knowledge proactively.
03
innovations
You put forward ideas that are worth implementing.
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You offer brand-new approaches and solutions.
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You are guided by the principle “Make it simpler, make it more profitable”.
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You only implement processes that make you better.
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communication
Whenever you need something, feel free to ask.
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Always check if you understand your interlocutors properly.
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You’re capable of crafting letters and reports that can be further used without your help.
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Appreciate and respect the interlocutor’s point of view.
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You share thoughts and ideas with all the interlocutors taking part in the conversation.
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Rushchyts

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