Middle Product Marketing Manager
- We are looking for an experienced and talented Product Marketing Manager for our partner company Artesa - an international tech company that develops successful educational products in the European markets, produces high-quality essays, and helps students in unlocking time for something of greater significance. The goal is to become the world's largest company working in the non-English Essay niche.
- Operation geo DACH market (Germany, Austria, Switzerland); France; and we never cease to expand ;)
- Things you should know about Artesa:
- Artesa was founded in 2020.
- From that time we have already become the only profitable non-German company in our niche in the DACH market.
- The initial investment in the company was 250 euros, but in 3 years we achieved a turnover of one million.
Remote Full-Time | Product
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job description
Responsibilities:
- Optimization of the current user acquisition funnel.
- Formation of an experiment plan to improve Conversion Rate.
- Making A/B tests (landing page content/ lead form / monetization etc.).
- Implementation of new features and tools (personal account, push notifications, promo pop-ups, etc.).
- Building analytics and evaluating the results of experiments (with a Senior Data Analyst).
- Development of new funnels.
- Market analysis: searching for ideas among direct and indirect competitors, traffic arbitrage companies, best practices from other verticals, etc.
- Building a sustained process for developing and testing funnels.
- Management of the development process.
- Setting and monitoring tasks for developers and QA.
- Interaction with other stakeholders: design, analytics, PPC.
- Writing documentation about developed product features.
Requirements:
- 2+ years of experience as a Product Marketing Manager / Product Manager.
- Data-driven approach and understanding of basic statistical principles.
- Experience in A/B testing on web funnels.
- Working with BI tools (Tableau or others).
- Understanding of product metrics (Conversion, Retention, LTV, etc.) and how to improve them.
- Technical team management skills.
- English - Intermediate level.
- Experience in launching web products from scratch (would be a plus).
- Skills in “qualitative” user analysis (Hotjar / Clarity etc.) (would be a plus).
- Knowledge of Google ecosystem products (Google Analytics, Tag Manager) (would be a plus).
- Ability to write simple SQL queries and work with databases (BigQuery / MySQL) (would be a plus).
- Experience in searching competitors' funnels using spy tools (would be a plus).
Do you want to know some details about this position?
Valeriia will help!more details
HOW IT WORKS
- Stage 1: pre-screen with a recruiter.
- Stage 2: paid test task.
- Stage 3: interview.
- Stage 4: reference check.
- Stage 5: job offer!
A trial period for this position is 3 months, during which we will get used to working together.
WHAT WE OFFER:
- Zero bureaucracy, an opportunity to make contributions to product growth.
- A great chance to gain experience in an international environment.
- Fully remote work. Suitable for temporarily or permanently residing in another country.
- Opportunities for career growth. Take responsibility and grow with us.
- Flexible schedule.
- 28 Business Days of Paid Time Off per year.
WHAT WE OFFER:
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