Web Product manager/ CRO specialist

Our international IT-company is searching for an experienced Web Product manager/ CRO specialist

You will work with marketplace platform where we integrate artificial neural network with a big in-house team (Developers, QA, Designers, Product managers, Project managers, Data Science, Business Analytic, Data Analytic etc)

 

Necessary Skills:

  • Experience in Web development and Conversion Rate Optimization (CRO) in e-commerce or Leadgen all funnel steps (Landing page, checkout page etc.). For the USA target audience would be plus.
  • Strong analytical and creative problem-solving skills.

 

Tools:

  • Any prototype tools
  • Google Analytics
  • Google Optimize
  • Hot jar

 

Tasks:

  • Ongoing web development and funnel conversion optimization process of different websites in same field
  • Apply analytical thinking and use of existing data to derive meaning and deploy testing and optimization.
  • Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
  • Use qualitative and quantitative sources of data to web develop and execute a conversion rate optimization strategy and testing plans.
  • Spot and manage key conversion points in the marketing funnel, including landing pages, website calls-to-action, order forms, checkout and other.
  • A/B test and continually measure the performance of these conversion assets.
  • Collaborate with other product managers and CRO Specialist to create and prioritize a product backlog
  • Use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypotheses.

 

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