Product Manager (CRO)

  • We are excited to offer you the opportunity to join our dynamic and free-spirit department, where experienced and talented individuals thrive. As a Conversion Rate Optimization (CRO) Expert within our team, you’ll have the chance to showcase your skills and expertise.
  • In our team, we prioritize trust, creativity, and a results-oriented approach. We value continuous development, a money-making mindset, effective communication, and impact. Our mission is to attract the best experts in the field and ensure their success and satisfaction within our team.

Remote Full-Time | Product
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job description

WHAT YOU’LL DO

  • Conduct in-depth analysis and audits of the deals/offers to identify conversion bottlenecks.
  • Implement UX/UI improvements of the deals/offers tables (& cards) to increase user engagement and conversion rates.
  • Execute testing of the deals/offers, including layout, position, calls to action (CTAs), and promotional offers, define a unique selling point for every deal/offer to improve conversion rates and revenue growth.
  • Develop and implement CRO strategies tailored to the interests and behaviors of users, including segmentation techniques (traffic categories, geo, etc).
  • Keep the deals/offers and referral links on top traffic pages up-to-date.
  • Find effective business models to increase revenue.
  • Collaborate with content creators to refine and optimize the presentation of reviews, ratings, and comparison features to increase clarity and user trust.
  • Utilize analytics tools to monitor user behavior funnels, with a focus on tracking conversion paths, exit points, engagement metrics, and revenue.
  • Report on key performance indicators (KPIs), such as impressions, 2click rates, sign-up rates, revenue, and engagement levels to stakeholders and use insights to inform ongoing optimization efforts.
  • Stay updated on the latest trends in the industry, including regulatory changes, to ensure that the platform remains compliant.
  • Find a profitable business model for cooperation with new brands.

WHAT WE EXPECT FROM YOU

  • Expertise in using web analytics and user behavior analysis tools (e.g., Google Analytics, Hotjar, etc).
  • Strong understanding of the online casino industry, including player behavior, preferences, and compliance issues.
  • Proven experience in Conversion Rate Optimization, preferably within the online gambling, casino, or gaming sectors.
  • Technical skills (understanding the technology and platforms used in affiliate marketing, such as affiliate networks, tracking software, etc).
  • User Experience knowledge.
  • A creative data-driven approach to optimization challenges.
  • Experience with testing tools and methodologies.
  • Copywriting skills for work with deals/offers content is a plus.
  • Experience with a popular open-source content management system (CMS) is a plus.

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HOW IT WORKS

  • Stage 1: pre-screen with a recruiter.
  • Stage 2: interview.
  • Stage 3: reference check.
  • Stage 4: job offer!

A trial period for this position – 3 months, during which we will get used to and work together.

WHAT WE OFFER:
  • Paid 18 vacations, 5 days off, 5 days of sick leave without medical confirmation, and up to 30 days of sick leave with medical confirmation.
  • Flexible working hours and remote work.
  • Medical insurance and mental health support.
  • Compensation for courses, trainings.
  • English classes and speaking club.
  • Internal library, educational events.
  • Outstanding corporate parties, teambuildings.

WHAT WE OFFER:

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Behavior
You make decisions and take responsibility for their implementation.
01
You solve the root cause of the problem, not the consequences.
02
You already know what you must do right now and do it without hesitation.
03
Your actions and decisions are supported by reliable data and proven facts.
04
You do not wait for instructions how to do your work.
05
Your actions do not provoke excessive bureaucracy.
06
impact
You are focused on the results, not the process.
01
You are happy with the new critical tasks.
02
Colleagues can rely on you.
03
You support your colleagues.
04
There is no such thing as “This is not my task” for you.
05
leadership
Self-motivation
01
Self-improvement
02
Self-discipline
03
Don’t be afraid of making mistakes, but learn from them.
04
Take care of your colleagues.
05
education
You never stop learning and gain new knowledge in related fields.
01
You strive to understand the business, clients, and processes fully.
02
You share information and knowledge proactively.
03
innovations
You put forward ideas that are worth implementing.
01
You offer brand-new approaches and solutions.
02
You are guided by the principle “Make it simpler, make it more profitable”.
03
You only implement processes that make you better.
04
communication
Whenever you need something, feel free to ask.
01
Always check if you understand your interlocutors properly.
02
You’re capable of crafting letters and reports that can be further used without your help.
03
Appreciate and respect the interlocutor’s point of view.
04
You share thoughts and ideas with all the interlocutors taking part in the conversation.
05
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